Email marketing is an extremely effective way of getting word out about your business or website. It’s a proven way to exponentially increase return on investment in the world of digital marketing – so if you’ve not made the first strides towards implementing an email marketing strategy for your business or website yet, you must ask yourself why not? Here at Turn It Orange we specialize in email marketing – from capturing email addresses to sending out messages optimized for the highest possible conversion rates.
It’s not as straightforward as you think – email marketing is governed by some pretty strict rules and regulations that dictate who you can and cannot email. In order to have an effective email marketing strategy in place, you must first lay the foundations by creating a list of email addresses of people that want to hear from you. Perhaps the easiest way to do this is to put an “opt-in” box on your website. Once you’ve got a list of email address to send targeted emails to, you can then embark upon the exciting side of email marketing. Until that point, your campaign will be a non-starter.
When we approach email marketing projects we’ll first look at the best way to capture email addresses through your website. Once we’ve consulted you, we’ll then look to get an opt-in box placed on your website – we’ll then wait whilst your list grows by the week to a point where we can start to target emails at subscribers.
The good news is, if you already have an email list in place, you can jump straight to the next step!
The emails we send will be professionally written to optimize them for sales. After all, when you email people on your list it’s usually to invite them to view your website or a certain page on your site, or buy a product or service. We’ll use tried and tested techniques to maximize the “click through rate” on your emails for the best possible email marketing ROI.
We’ll always liaise with you about the content of email marketing messages to ensure we’re pushing the right pages, products or services on your website. When done properly email marketing is an asset to any business or website because part of the process involved building a list of people genuinely interested in your website. The old saying is “the money is in the list” – and this is definitely true!
Like what you hear? Get in touch with us at Turn It Orange so that we can talk more about how we can help with your email marketing activities.