Pay per click, otherwise known as paid clicks or PPC, is a great way you can drive highly targeted traffic to your website. Getting traffic to any website can be an uphill struggle, but getting highly targeted traffic is a different ball game altogether. Here at Turn It Orange we can setup, configure and monitor your PPC campaigns on an on-going basis to ensure you’re getting the best bang for your buck, and a truck load of high quality traffic that converts. How does that sound? Probably to good to be true.
The biggest part of a pay per click campaign is getting it setup and configured. This can take many days, sometimes even weeks! The bigger your budget the more complex the setup and configuration is likely to be. Typically we like to get campaigns setup in just a week or so – so that you can start benefiting from high quality PPC traffic as soon as possible!
We work across various PPC networks to ensure that you get as much high quality traffic as possible. Our two favorites are Google AdWords, and BingAds. We’ve achieve huge success using both of these networks for a vast array of clients in many industries, so we’re confident that we can do the same for you too! Not to say we don’t specialize in some of the other PPC networks as well.
Once the setup is complete, you can hire us to look after the on-going management of your PPC campaign. This is the hurdle that a lot of website owners face – they think “What’s the point in paying someone to manage my campaign on an on-going basis?”. Well, the reason is pretty simple! User habits and behavior are constantly changing – keywords that bring in lots of sales and traffic this month may not work next month. Emerging keywords and search terms in your industry might start to bring in lots of conversions, but if we’re not looking after the on-going maintenance of your campaign you won’t benefit from them.
PPC is a great way to drive traffic to your website. The problem is, if you try setting it up yourself and you don’t have a clue how to work PPC properly, you could end up finding that paid clicks are quite literally a black hole for your precious cash. Do the right thing and call us today to see how we can help execute a profitable PPC campaign for you.