Search engine optimization, or SEO for short, is the process involved with boosting websites higher on search engine results pages. Just stop and think for a second about how user habits have changed over the last ten years: Where people would flick through the local phonebook for the telephone number of a local window cleaner or some other small business, they now “Google it” – or use some other search engine. If you’re running a business no matter whether it’s online or offline, if your business doesn’t show up high in the search engines, you’re losing out on a lot of customers!
The main reason why SEO traffic is so sought after is because it’s so targeted. Imagine hundreds or even thousands of hits on your website each day from people hungry to buy your products or services. With high search engine rankings, it’s a distinct possibility!
Describing the SEO process in just a few hundred words is almost impossible because it’s so complex. Search engines use a rank of different measures to calculate the relevance of a website: The more relevant a website is to a certain keyword or key phrase, the higher the chance of it appearing towards the top of the search engine results.
Different measures are taken into consideration by search engines, including things like the content on the site itself, the links pointing back to the website, and also social signals. Here at Turn It Orange we lay the foundations first by getting your on-page SEO factors absolutely right, we then look at ways in which we can build high quality links back to your website so that it can start creeping up the search engine results.
The simple answer to this question is no. Whilst a lot of companies out there will make outrageous promises regarding their SEO services, we like to be honest and transparent. The simple fact is that nothing is ever certain with search engines – only the people who write the complex algorithms behind them actually know how they work. For everyone else it’s just a guessing game. Here at Turn It Orange we offer a completely ethical, white hat SEO service where we place emphasis on high quality content for websites – not on low quality back links.
If you’d like to talk to us about the high quality SEO services that we offer, make sure you get in touch with us right away. We won’t make ridiculous promises we can’t keep, but we will provide you with a high quality service that has been used many times before with great success on our other clients’ websites.