Lead Generation Means The Gathering of Information
“Lead Generation” basically means gathering contact information of potential customers and using this information to sell your products or service. To achieve this, a number of factors have to come together.
Search Engine Optimization
Search engine optimization (SEO) is the most crucial part of any website's success. Proper SEO determines the Internet success or failure of your online business. If your Websites search results are not on Page 1 of Google’s search results, you might as well have no website at all.
Pay Per Click
Pay Per Click (PPC) is a great way to drive highly targeted traffic to your website. The problem comes in configuring and setting up the Pay Per Click campaigns. Not only are they extremely time consuming, they’re also very complex as well as extremely competitive.
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