Search engine optimization, or SEO for short, is the process involved with boosting websites higher on search engine results pages. Just stop and think for a second about how user habits have changed over the last ten years: Where people would flick through the local phonebook for the telephone number of a local window cleaner or some other small business, they now “Google it” – or use some other search engine. If you’re running a business no matter whether it’s online or offline, if your business doesn’t show up high in the search engines, you’re losing out on a lot of customers!
The main reason why SEO traffic is so sought after is because it’s so targeted. Imagine hundreds or even thousands of hits on your website each day from people hungry to buy your products or services. With high search engine rankings, it’s a distinct possibility!
The SEO Process
Describing the SEO process in just a few hundred words is impossible because the process is so complex. Google and let’s be clear, Google is still the leading search engine, changes its search algorithm’s frequently. This means, that SEO cannot be a static exercise, but needs to adjust and mold to ever stricter algorithm demands on your website. While relevancy and lots of backlinks were once the only requirements, now there are a plethora of requirements and all focus on one factor; UX (User Experience)
At Turn It Orange we lay the foundation by first resolving technical SEO issues virtually every new clients website has. Important factors, such as speed, mobile usability, and many more are first identified and then resolved. This results in a healthy, Google ready foundation of your site. Than we look at content issues, do keyword research for you and make sure each page is optimized for the appropriate keyword or key-phrase. We then look at your content, the word count of a page, keyword density and many more factors, such as page, paragraph, sentence structure and much, much more.
CAN YOU GUARANTEE ME TOP RANKINGS?
The answer is Yes, we can. However, this very much depends on the competitiveness of your business and your budget for SEO. The more competitive your business is on the Internet, the more aggressive is the “fight” for that cherished page 1, or even top 5 position for your main keyword searches. We like to work with you on a transparent basis and one of our first recommendation is that you take out a subscription of keyword.com. This will show you the ranking progress that has been achieved on a daily, even hourly basis.
We also suggest as step 1 in every SEO project, that we conduct a complete actionable Audit of your site. This will show up all SEO issues of your site, technical and contents related with a time-frame that will show approximately how long, or how many hours it will take us to bring your site up to page 1. On every SEO contract, there is an initial, highly work intensive phase during which the above mentioned issues are resolved.
A Blog will amplify the SEO of your site
In many cases, we will recommend the establishment of a blog, as an amplifier for your sites SEO. Our service includes not only the establishment of such a blog, but we will also offer that our team of professional SEO writers write the required, fully keyword and text optimized articles for you.
As you can see, SEO has moved on from adding a few keywords to your webpage to achieve search results on page 1. Today it is one of the most competitive fields in Marketing.
The SEO process
An SEO Audit can take as little as 4 hours, up to 20 hours, depending on your website. After an initial review of your site, we will let you know the cost of our Audit. The SEO Audit will also include the approximate cost and time-span of all SEO work required on your site.
With the SEO Audit in hand, you can make an informed decision how to proceed.
We provide everything you need to grow your business and get ahead of your competition online.
See below for an overview of steps from start to launch.
High rankings in the major search engines
Increase in targeted traffic to your website
Content that the search engines index regularly
WE WILL TAKE YOUR BUSINESS TO A WHOLE NEW LEVEL!
GET IN TOUCH WITH OUR TEAM AND DISCUSS WHAT WE CAN DO FOR YOU